| Issue - 2024 | Page No - 64 |
| TOURISM DIPLOMACY IN INDIA | |
| Dr. Sheereen Saleem and Dr. Firoj Ahamad | |
| Abstract : | |
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This abstract discusses the concept of tourism diplomacy in India, highlighting
the potential for leveraging the country's rich tourism resources for fostering
global engagement and understanding. It provides a historical overview of
tourism in India, from ancient times to post-independence, and explores the
role of tourism in diplomacy. The study also examines the governmental
organizations and policies relating to tourism, bilateral and multilateral
agreements, and the challenges and opportunities in tourism diplomacy. It
further delves into the promotion of tourism and soft power, sustainable
tourism practices, and shares case studies and success stories from India's
tourism diplomacy, including the 'Incredible India' campaign. The abstract
concludes with insights into security concerns and the tremendous potential for
tourism diplomacy to enhance India's global appeal and soft power. Read Pdf |
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