| Issue - 2024 | Page No - 11 |
| BHARAT’S TOURISM DIPLOMACY: BRIDGING CONNECTIONS WITH SOUTHEAST ASIA | |
| Dr. Ritesh Kumar Rai* | |
| Abstract : | |
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This article examines Bharat’s tourism diplomacy towards the region of
Southeast Asia. Bharat has historically relied on its non-aligned foreign policy,
dynamic democracy, and rich culture as the cornerstones of its soft power.
India views Southeast Asia in particular as a crucial location from where it
receives its soft power derived from a common culture that has been developed
over more than two thousand years. This paper investigates the ways in which
these cultures prepared the ground for India's growing influence in the region
of Southeast Asia through tourism diplomacy. Bharat's tourism diplomacy
emerges as a critical tool for increasing Bharat's influence in Southeast Asia.
Additionally, tourism boosts confidence in Bharat and ASEAN's connection,
and the two countries are taking steps to expand the tourism industry. This
paper also highlights the importance of connectivity projects and
infrastructural development. The foundation for a nation's tourism industry's
sustainable growth is its infrastructure, that is why Bharat is constantly
working to improve this area. Bharat is organizing events and marketing
campaigns to ensure that an increasing number of tourists are drawn from the
Southeast Asian region. This paper examines Southeast Asia's cultural
exchanges with India as well as India's soft power. Although India has
impacted ASEAN nations for the past two millennia, the government is
currently taking steps to improve ties between the two regions. There are
numerous barriers in the way of this relationship's growth and India's
increased influence among the ASEAN nations. This also examines the
obstacles that India must overcome in order to become more influential among
the ASEAN nations. It thoroughly examines potential solutions to these
problems. Read Pdf |
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