| Issue - 2024 | Page No -117 |
| UNDERSTANDING STUDENTS' PSYCHOLOGY TOWARDS THE USE OF DIGITAL PAYMENT SERVICES | |
| Dr.Sandeep Kumar *and Dr.Goutam Tanty ** | |
| Abstract: | |
|
In today's digitally-driven world, the landscape of financial transactions
has undergone a profound transformation, largely due to the widespread
adoption of digital payment services. Among the demographic at the
forefront of this digital revolution are students, who exhibit unique attitudes
and behaviors towards the use of these services. Understanding the
psychology behind students' adoption and utilization of digital payment
services is crucial for both financial institutions and policymakers seeking
to cater to the needs of this increasingly influential consumer segment. This
paper investigates the psychological factors influencing the use of digital
payment platforms in rural student populations. Drawing on a synthesis of
existing literature and qualitative interviews with rural students, this study
explores how factors such as technological infrastructure, socio-economic
background, peer influence, and trust perceptions shape attitudes and
behaviors towards digital payments. Findings suggest that while students
in rural areas recognize the potential benefits of digital payments, concerns
regarding security, access to reliable internet connectivity, and trust in
digital platforms remain significant barriers. Strategies for promoting
digital payment adoption in rural student populations are discussed,
emphasizing the importance of tailored educational initiatives, community
engagement, and infrastructure development to enhance financial inclusion
and empower rural youth in the digital economy.
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